A Tech Accord to Combat Deceptive Use of AI in 2024 Elections

This accord seeks to set expectations for how signatories will manage the risks arising from deceptive AI election content created through their publicly accessible, large-scale platforms or open foundational models, or distributed on their large-scale social or publishing platforms in line with their own policies and practices as relevant to the commitments in the accord.

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2024 will bring elections to more people than any year in history, with 40+ countries and more than four billion people choosing their leaders and representatives through the right to vote. At the same time, the rapid development of artificial intelligence, or AI, is creating new opportunities as well as challenges for the democratic process. All of society will have to lean into the opportunities afforded by AI and to take new steps together to protect elections and the electoral process during this exceptional year.

Seven Principle Goals

We sign this accord as a voluntary framework of principles and actions to advance seven principle goals:

Prevention

Researching, investing in, and/or deploying reasonable precautions to limit risks of deliberately deceptive AI election content being generated.

Provenance

Attaching provenance signals to identify the origin of content where appropriate and technically feasible.

Detection

Attempting to detect deceptive AI election content or authenticated content, including with methods such as reading provenance signals across platforms.

Responsive Protection

Providing swift and proportionate responses to incidents involving the creation and dissemination of deceptive AI election content.

Evaluation

Undertaking collective efforts to evaluate and learn from the experiences and outcomes of dealing with Deceptive AI Election Content.

Public Awareness

Engaging in shared efforts to educate the public about media literacy best practices, in particular regarding Deceptive AI Content, and ways citizens can protect themselves from being manipulated or deceived by this content.

Resilience

Supporting efforts to develop and make available defensive tools and resources, such as AI literacy and other public programs, AI-based solutions (including open-source tools where appropriate), or contextual features, to help protect public debate, defend the integrity of the democratic process, and build whole-of-society resilience against the use of deceptive AI election content

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